This is a Prezi Presentation that has been presented in front of the class for their opinion on the concept of our website. Here is a shared link to the presentation:
http://prezi.com/0xq08mmr85b2/?utm_campaign=share&utm_medium=copy&rc=ex0share
Wednesday, March 26, 2014
Wednesday, March 19, 2014
Process: First Photoshoot
We have managed to do our first photo shoot. The theme was related to darkness, fur and black leather. It was located in a park in Central London near Holborn.As a team we all went there to either model or capture being the scenes as it is part of the website. Our first material (images) have been uploaded onto our website and here are some samples:
Thursday, March 6, 2014
Research: Design & Layout (HOMEPAGE)
Homepage
This is our first research post on our blogs. This role is applied to Mari, and she has gathered a lot of websites for us to look at, analyse and come up with the pros and cons of the website. We all sat as a group, checked out the websites that Mari has picked and discussed it as a group. In this post I will be breaking it down into parts to explain what has been analysed, how it helps us with our homepage and what to avoid.
First Homepage: She Wears Fashion

This website that we have looked at is www.shewearsfashion.co.uk which is a fashion blog in the UK. The homepage of this website displays the recent posts that this individual has posted onto her blog. At the sides of this page are social networks such as Facebook, Twitter and Instagram that readers can follow and join for recent updates. On top of the page it is the name of the website, the individual's name and the menu. The menu has three sections; HOME, ABOUT and CONTACT.
We have looked at this homepage because it has something do with fashion and blogging. Our website will have a feature where the audience can access the blog side of the website where it will show the image of the outfit and a button to access the blog. This does relate to our blog, however we were thinking to put more sections on the menu such as a shop for the audience to access and behind the scenes. As this is just an individual that updates the website, we have a better chance to put more material and features onto our website as we are a group of three and work with photographers, models and directors.
PROS: Simple colours that are used are something that we are looking for. The reason why we want to use a simple design for our layout is to not clash with the fashion photo shoot pictures as models will be wearing different colours and will be placed in locations that may have colourful sets to it. This website's design is simple black and white to take the audience's attention from the colourful design and actually focus on the pictures. The way the social networks that have been placed are quite convenient as the audience are just a click away from the blogger's social media account.
CONS: There aren't enough features on this website. There is just a blog, about the website and how to contact the person. However, this is about the design and layout of the website. The only thing that bothered all of us are the way the right side of the website is cluttered with different shops to buy from, such as 'eBay' and 'New Look' which made us this is more of advertising other companies and not focusing on the material that is on this website.
Second Homepage:
This is our first research post on our blogs. This role is applied to Mari, and she has gathered a lot of websites for us to look at, analyse and come up with the pros and cons of the website. We all sat as a group, checked out the websites that Mari has picked and discussed it as a group. In this post I will be breaking it down into parts to explain what has been analysed, how it helps us with our homepage and what to avoid.
First Homepage: She Wears Fashion
This website that we have looked at is www.shewearsfashion.co.uk which is a fashion blog in the UK. The homepage of this website displays the recent posts that this individual has posted onto her blog. At the sides of this page are social networks such as Facebook, Twitter and Instagram that readers can follow and join for recent updates. On top of the page it is the name of the website, the individual's name and the menu. The menu has three sections; HOME, ABOUT and CONTACT.
We have looked at this homepage because it has something do with fashion and blogging. Our website will have a feature where the audience can access the blog side of the website where it will show the image of the outfit and a button to access the blog. This does relate to our blog, however we were thinking to put more sections on the menu such as a shop for the audience to access and behind the scenes. As this is just an individual that updates the website, we have a better chance to put more material and features onto our website as we are a group of three and work with photographers, models and directors.
PROS: Simple colours that are used are something that we are looking for. The reason why we want to use a simple design for our layout is to not clash with the fashion photo shoot pictures as models will be wearing different colours and will be placed in locations that may have colourful sets to it. This website's design is simple black and white to take the audience's attention from the colourful design and actually focus on the pictures. The way the social networks that have been placed are quite convenient as the audience are just a click away from the blogger's social media account.
CONS: There aren't enough features on this website. There is just a blog, about the website and how to contact the person. However, this is about the design and layout of the website. The only thing that bothered all of us are the way the right side of the website is cluttered with different shops to buy from, such as 'eBay' and 'New Look' which made us this is more of advertising other companies and not focusing on the material that is on this website.
Second Homepage:
Roles
ROLES
In this project we have four different roles. Those roles are project manager, website developer, researcher and a promoter. I'll be going more in depth what these roles are all about, what is expected from these roles.
- Project Manager: This role is to manage the group as well as the website itself. The main purpose of this role is to direct the group, deal with group meetings, arrange events and organise time slots etc. For example, this role is to make sure everyone is updated with news, check if everyone is focusing on their part like researching designs, layouts and topics.
- Researcher: Primary and secondary research are very important in this project. We came up with the theme, idea and a rough copy of the layout of the website. The researcher's job is to analyse different fashion websites, test out different colours that go together, look out for unique ways to use materials such as visual texts and expand our knowledge in fashion, looks and trends. This research will put us on the right path to a successful website.
- Promoter: After developing and producing the website we need to promote it and it is a job to basically spread the website and keep the audience interested. There are many ways to spread the word to the public. The internet can be used to promote our website, and that place to go to are social networks that are available to everyone. These social networks are Twitter, where we can update our followers when there are new trends released on our website. Instagram to upload recent pictures to attract the audience and followers. To view the actual business, people that are involved and to contact us for business purposes on Facebook.
- Website Developer: This role's purpose is to develop the website from time to time. The developer can be accessed by any computer or tablet, which is a good thing as we can develop it anywhere and anytime we want to. The purpose of this role is to keep our website updated with materials, layouts, designs and interactions. This role is there to make our website better and keep the audience interacted and interested as we do not want to lose our audience.
Roles of Each Member:
- Project Manager: Lobna
- Researcher: Mari
- Promoter: Lara
- Developer: Whole Group
We have discussed as a group that we will all have the role to develop the website. We all have creative and unique ideas for this website so it is ideal that we all have access to design the website. It would be less hassle if we keep contacting each other and asking for permission, however we do have a group on a social network to share ideas and discuss it.
In this project we have four different roles. Those roles are project manager, website developer, researcher and a promoter. I'll be going more in depth what these roles are all about, what is expected from these roles.
- Project Manager: This role is to manage the group as well as the website itself. The main purpose of this role is to direct the group, deal with group meetings, arrange events and organise time slots etc. For example, this role is to make sure everyone is updated with news, check if everyone is focusing on their part like researching designs, layouts and topics.
- Researcher: Primary and secondary research are very important in this project. We came up with the theme, idea and a rough copy of the layout of the website. The researcher's job is to analyse different fashion websites, test out different colours that go together, look out for unique ways to use materials such as visual texts and expand our knowledge in fashion, looks and trends. This research will put us on the right path to a successful website.
- Promoter: After developing and producing the website we need to promote it and it is a job to basically spread the website and keep the audience interested. There are many ways to spread the word to the public. The internet can be used to promote our website, and that place to go to are social networks that are available to everyone. These social networks are Twitter, where we can update our followers when there are new trends released on our website. Instagram to upload recent pictures to attract the audience and followers. To view the actual business, people that are involved and to contact us for business purposes on Facebook.
- Website Developer: This role's purpose is to develop the website from time to time. The developer can be accessed by any computer or tablet, which is a good thing as we can develop it anywhere and anytime we want to. The purpose of this role is to keep our website updated with materials, layouts, designs and interactions. This role is there to make our website better and keep the audience interacted and interested as we do not want to lose our audience.
Roles of Each Member:
- Project Manager: Lobna
- Researcher: Mari
- Promoter: Lara
- Developer: Whole Group
We have discussed as a group that we will all have the role to develop the website. We all have creative and unique ideas for this website so it is ideal that we all have access to design the website. It would be less hassle if we keep contacting each other and asking for permission, however we do have a group on a social network to share ideas and discuss it.
Tuesday, March 4, 2014
Research: Accessabiltiy, Usability & Audience
How accessible is Odd Form?
Odd form will be accessible to all the audience with different genders and ages. Fashion trends, fashion photoshoots, beauty shoots, knowledge on fashion and a shop will be accessible to the audience. There are many choices that an audience can choose that is part of fashion. It is pretty much going in depth into the world of fashion.
Why is Odd Form useful?
Fashion and beauty is definitely a subject most girls around the world appreciate and are interested in that subject. However this could be useful to other people that have professions in modelling, photography and bloggers. This could also inspire some people who want to create their own fashion or beauty photographers.
We've done some research on audiences around our university. We have created a little survey that we will be giving out in a few days to some females and males in and out of university. The questions are:
1) What gender are you?
2) What sort of fashion are you into?
3) What do you expect from a fashion website?
4) What do you expect from a blogger?
5) Appearance is everything. What kind of appearance would you expect from a fashion blog?
The blog will be updated with the completed questionnaire.
Odd form will be accessible to all the audience with different genders and ages. Fashion trends, fashion photoshoots, beauty shoots, knowledge on fashion and a shop will be accessible to the audience. There are many choices that an audience can choose that is part of fashion. It is pretty much going in depth into the world of fashion.
Why is Odd Form useful?
Fashion and beauty is definitely a subject most girls around the world appreciate and are interested in that subject. However this could be useful to other people that have professions in modelling, photography and bloggers. This could also inspire some people who want to create their own fashion or beauty photographers.
We've done some research on audiences around our university. We have created a little survey that we will be giving out in a few days to some females and males in and out of university. The questions are:
1) What gender are you?
2) What sort of fashion are you into?
3) What do you expect from a fashion website?
4) What do you expect from a blogger?
5) Appearance is everything. What kind of appearance would you expect from a fashion blog?
The blog will be updated with the completed questionnaire.
Sunday, March 2, 2014
Research: Equipments
The amount of different equipment that is available to us at University is quite a lot of choices to choose from. We need the right equipment to produce high quality productions such as images, audio and videos. However, there are a lot of other basic equipments that will be used in the process.
Basic Equipments:
- Laptop: a personal computer will be used for updating the blog as we go along updating the website. It will also be used for research to gain knowledge in fashion, trends and designers as that will be the theme for our website. It will also be used to watch videos on Lynda.com to gain more knowledge about programs such as Adobe Photoshop, Adobe After Effects and to gain knowledge in WordPress.
- Mac: this will be used in University as they are available to use in the Mac Labs. This will be used for Adobe programs to edit footage and edit photos in Photoshop. This is the main equipment to use for website designs and updates as it is a bigger screen and more opportunities to multitask.
- Digital Camera: this will be used to take quick pictures of primary research, behind the scenes of photoshoots and to show evidence that we are working as a team.
Advanced Equipments:
- Nikon DSLR Camera: a more high quality camera than a budget digital camera that will capture the models in action. This is definitely needed for high quality photos to present on our fashion website. Unfortunately there are restrictions in the loan rooms at the university. We can only take this specific camera out if we are third year media or film students. However, we have contacted the photographer and she has confirmed she has her photography equipments that are needed for the shoot.
- Cam Recorder: we need one or two of these to capture behind the scenes while models are modelling and other tasks that are happening around the set. The footage that will be produced will be going onto our website, under the 'behind the scenes' where the audience can watch behind the scenes and what everyone's tasks are.
- Recording Booth: if there are any produced videos that will need any voice overs this will be the place that will be used for the necessary equipments. The voice overs could be used for make up tutorials, presentations on the website that is related to trends, interviews with models and behind the scenes. This could be used for information, to correct an audio error in a footage and for other uses.
Basic Equipments:
- Laptop: a personal computer will be used for updating the blog as we go along updating the website. It will also be used for research to gain knowledge in fashion, trends and designers as that will be the theme for our website. It will also be used to watch videos on Lynda.com to gain more knowledge about programs such as Adobe Photoshop, Adobe After Effects and to gain knowledge in WordPress.
- Mac: this will be used in University as they are available to use in the Mac Labs. This will be used for Adobe programs to edit footage and edit photos in Photoshop. This is the main equipment to use for website designs and updates as it is a bigger screen and more opportunities to multitask.
- Digital Camera: this will be used to take quick pictures of primary research, behind the scenes of photoshoots and to show evidence that we are working as a team.
Advanced Equipments:
- Nikon DSLR Camera: a more high quality camera than a budget digital camera that will capture the models in action. This is definitely needed for high quality photos to present on our fashion website. Unfortunately there are restrictions in the loan rooms at the university. We can only take this specific camera out if we are third year media or film students. However, we have contacted the photographer and she has confirmed she has her photography equipments that are needed for the shoot.
- Cam Recorder: we need one or two of these to capture behind the scenes while models are modelling and other tasks that are happening around the set. The footage that will be produced will be going onto our website, under the 'behind the scenes' where the audience can watch behind the scenes and what everyone's tasks are.
- Recording Booth: if there are any produced videos that will need any voice overs this will be the place that will be used for the necessary equipments. The voice overs could be used for make up tutorials, presentations on the website that is related to trends, interviews with models and behind the scenes. This could be used for information, to correct an audio error in a footage and for other uses.
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