Planning: Wireframe

In our last projects we have created our wire frame for our individual websites either on Photoshop or in Microsoft Word. We thought we would try a different format, an Apple iPad. We have used a software or an application on the iPad to draw out our wire frame.

This is a quick drawing of our front page after collecting the surveys we gave out to students. At the moment this has nothing to do with colours, but where everything is placed. We figured out we wanted a big image of a fashion photoshoot to stand out and it is there as a statement. The letters on top represent a category. 'A' is 'About', 'F' is for 'Fashion, 'B' is 'Beauty, for 'Extras' it is 'E' and finally 'S' for 'Shop'. These will be placed on top of the website and beside it will either be our logo 'Odd Form' with the word 'London' under or just a simple text. The background's colour will be darker than this as we are going for something plain like a canvas. However, white is too bright for our liking so we will be going for a black colour.

This just states what different categories there are on top of the page. We want a lot of space for the word 'Odd Form' to stand out and so the audience take a look at it.











This is an image of the menu that is broken down into sub-categories. This is about the category 'Fashion' and as you can see there are a couple of sub-categories such as 'Photo shoots' and 'Trends'. These are available for an audience that is looking for something specifically. Whether it is an agent or photographer that is on a look out for a model, someone that wants to get inspired or a fashion lover that wants to find out the next new trend that will be coming out.

Research: Audience

We have mentioned that we will be giving our a quick questionnaire or survey about fashion and what the audience are after. The sample of the survey is here:

We gave out twenty copies. Ten copies for each gender, so ten copies for females and ten copies for males. We have gathered the research and the outcome of the survey is:

- The sort of fashion everyone was into was unique and odd. That is basically what odd form is all about, it is being different and not afraid to look odd to the public. Some preferred casual looks, however most women and men around Kingston University prefer odd and uniqueness.

- The audience expect a website full of one on one advices on fashion. However, before we handed out the surveys they appreciated what Odd Form was all about. It was a place to release fashion photo shoots and share it around the world, to show what Odd Form's fashion sense is all about. The audience liked the fact Odd Form is all about inspiring people.

- Everyone expect a blogger to blog all the time, to be right on schedule and to always come up with new ideas on how to show material.

- Everyone disagreed to bright clashing colours, and prefer something very simple like a canvas!

After gathering the audience's perspectives on a fashion blog/website, we now know the right path. This will help us figure out the appearance of the website, the material and our roles.  

Proposal

Proposal

In our group proposal that has been made explains our concept, each person's roles, timelines, how to promote our website and material that will be used. 

The concept that we have all agreed on is about a fashion blog that features professional photography work, models that model the clothing, professional make up artists performing on models, an entertainment side to it and other things that will be discussed. 

The website's name has been figured out as it will be based on one of my friend's fashion blog company. I have been helping him with fashion shoots as I have been modelling the clothes he has chosen to feature on his blog. We also know make up artists that have helped out with make up for the shoots. A photographer is also one of our close friends that also helps the blog to take snaps of the clothes and make up. We had a deal that we'll be producing his website for him. This is a great challenge as it will give us the opportunity to promote his website. The website is 'www.oddform.co.uk' that has been purchased from the website called 'www.one.com' that provides us with the webhost to get our website up and going. 

A little summary of OddForm's background. It is based in London and on fashion in London. Odd Form is based on fashion and beauty. The point of the fashion blog will consist of modelling, analysing fashion and giving the audience some tips and advice on how to dress and new trends that will be coming out in the bear future. In our project we will not only be working with each other, we will be working with people who are actually working within the industry. Such as photographers, make up artists, director and models. The connections that we have with these certain people that have those certain roles will help the website very successful. As we know quite a few people, we needed to gather everyone in one group conversation via Whatsapp to discuss ideas and arranging dates.

The dates that have been arranged at the moment are:
19.02.14 - Meeting up with the Odd Form team to arrange dates and ideas.
10.03.14 - Photo shoot in Central London
23.03.14 - Photo shoot in Brighton
24.03.14 - Photo shoot in a studio
25.03.14 - Photo shoot in a studio

In our Prezi presentation, we have discussed promoting the website to give the audience an idea of our website and how to reach out to the audience. In our opinions and by reading many theories we know everything revolves around the social media. Whether it is about news, fashion, gossip, celebrities and politics everyone will hear about it and know about it. Even news that appear on television and newspapers always mention different social networks. Since social media is a place to reach out to somebody, to share a post and make it popular it would be a great place for us to promote our website. The problem is, how do we reach out to the audience less than a month? How to make our website and the company Odd Form popular and known? It depends on which social network we use, we want to go the extra mile mile and make accounts in Facebook, Instagram, Twitter and Tumblr. To make the company and website popular we need to post creative posts, unique posts, use hashtags that relates to the posts and helping out other pages and accounts as they could possibly help us as well.

Themes & Concepts

Themes & Concepts 

It has been two weeks since we got ourselves into groups of three. We have discussed some ideas for our website. 

1st idea: A beauty and fashion blog. As me and Lara have both created a beauty blog, we figured out it would be ideal to continue with that theme and concept for the website. However the downside to it is that she has produced her website with Adobe Dreamweaver, and she is more familiar with it. I have been using Wordpress for the past few months to produce 'OneonOneBeauty' and I'm not too familiar with Adobe Wordpress. 

2nd idea: We liked Mari's idea as it was based on student life in our university. This is quite a unique idea, as many people stick with the typical beauty website or a music website. It is a way to stand out, however we need a lot of dedicated students that can meet us on time to avoid delays. This is a very risky process as it can take us down. 

3rd idea: I've started to get a little bored of producing make up tutorial videos and giving beauty advices. I want to do something different, however I want females that are the same age as us to be our audience. If we do fashion, I would want to take it to the next level and make it unique. We all like our concept to do with fashion. We also want to produce many different mediums such as videos, music, text and visuals. 

We have another week before we make our proposal on Prezi. We need to figure out we need to do by then and start immediately as we only have a month to hand in our final group website. 

Group Project

Group Project 

The group project is a Wordpress website filled with many different mediums that we have to produce as a group. We have few days to figure out who we want to work with. However, I have figured out who I want to work with as both of my colleagues have produced websites that are related to fashion, beauty and building a relationship with the audience. 

Lara has produced a blog website. I have looked at her website and was pretty impressed as she blogged about a lot of topics that everyone can relate to. From food to beauty and fashion. Mari on the other hand had a different website that was based on student life that attend our university. I really liked her idea as it was different from everyone else's ideas, unique and it relates to the audience as it helped her build a relationship with the audience. This gives us more ideas to put in our final group website. As for my website, it was about beauty which relates to Lara's website concept. It also relates to Mari's concept too as I communicated with the audience, and so did she. 

We have contacted our seminar tutor to let him know who we want to work with. We had a vague idea for our project. We have a few weeks to figure out our concept, the mediums that will be used and project roles. 

Address Blog & Website (TB1)

TB1 Individual Website: www.oneonone.com/here
TB1 Individual Blogger: http://k1219829.blogspot.co.uk/